The role of the digital marketing designer is to take ideas, concepts and copy from various resources and build compelling and effective digital artwork and visual layouts for use on the web and in digital marketing materials. The workload for this position will be 15 hours per week.
Create digital concepts, interactive collateral, and visual ideas for all forms of communication and promotional materials including landing pages, blogs, web banners, online advertisements, etc. and maintain a cohesive story across all channels.
Collaborate with marketing communications, product marketing, human resources and other teams to plan, analyze, organize and execute assigned projects on time.
Apply inbound marketing strategies for website content to generate quality sales leads. This includes assessing the effectiveness of product imagery and presentation needs, and A/B test ad copy and banners to maximize conversion.
Design across multiple content management systems, and be able to understand and frame a front-end user interface in order to communicate a design.
Gain a thorough understanding of our product hierarchies and how the websites use them to support product pages
Ensure that all materials are created in compliance with company policies and branding guidelines.
Currently pursuing a degree at a U.S. based Institution.
Enrolled as a full-time student pursuing a Bachelor's degree in graphic design, web design, computer systems.
Be an innovative designer, fast learner, and flexible, collaborative team player with strong communication and interpersonal skills.
A portfolio of digital work which can be reviewed.
Excellent knowledge of design principles, web standards, responsive web design and usability as well as outstanding computer, communication, proofing, testing and research skills.
Web design experience that includes interactive digital graphic design, front-end web design, and experience designing for conversion optimization
Basic knowledge of HTML and CSS syntax, Adobe Creative Suite and Office 365, particularly Photoshop and Excel
Experience with Sitefinity or Sitecore as well as lead nurturing software
Understanding of digital marketing practices and related company policies.
Interfacing with internal and external groups, soliciting and providing information require strong communication skills.
Equal Employment Opportunity and Affirmative Action at ABB
ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:
As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.
ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing more than a 125-year history of innovation, ABB today is writing the future of industrial digitalization and driving the Energy and Fourth Industrial Revolutions. ABB operates in more than 100 countries with about 132,000 employees