As 1.4 million college graduates enter the legitimate job market within the next year, the main question employers will be asking is, "How skilled and prepared will this workforce be?" Without a clear strategy or focus, it is likely that this first "real" job will last only a year for many. Just long enough to put it on the resume. Why? Dissatisfaction and lack of motivation on the job are the two primary causes. Far too much of the university and family career advice for graduates focuses on landing that first job, when unfortunately not enough of it focuses on building a rewarding and satisfying career. For both employers and the new grads there are harsh realities in this new market.

Several trends that employers have noted most recently in new grads include:

Lack of awareness concerning the conditions required for work. (Quick turnover)

Too little ambition. (Unmotivated to work)

High expectations, low job performance. (Demand much from the employer, only give a little back)

Minimal concern for creating a positive, professional reputation. (No long-term career strategies)

Poor critical thinking skills irrespective of degree level. (Lack professional work maturity)

While the absence of self-knowledge and professional direction tends to sour the relationship with the new employer, the most common mistake graduates make is placing too much emphasis on getting the job, while overlooking the essential elements required long-term that could lead to a more fulfilling career. As a new grad entering the workforce, you can choose how successful you want to be by clearly defining who you are, what you do and what you want in return.

To pursue a career that makes the best use of your talents and passions, weigh it in terms of how it satisfies you both personally and financially. The most meaningful work is that which allows a person to express his or her authentic self.

Here are some tips for those willing to fall in love with their career:

1. Decide what you want; draw up a long-term plan "on paper."
   
   
2. Forego the graduate degree until you have “worked” through your undergraduate discipline.
   
   
3. Consider waiting to take the final plunge by “test driving” jobs through multiple internships.
   
   
4. Articulate and map out what you have to offer to potential employers and what you are willing to do.
   
   
5. Use your personal connections with professors, business associates, your parents’ friends to promote your value and expand your vocational reach.
   
   
6. Continually emphasize your personal potential and value by exhibiting reliability and accountability in your professional actions.

While parents, peers, teachers and mentors may have had the opportunity to encourage you to develop certain preferences, skills and interests, you are ultimately the one that will need to address those barriers that prevent your personal success from happening.