Reporting to the Senior Manager of Small Format, your main priorities are selling and implementing our strategy and programs to local small format key account chains (KA), influencing execution of programs through local decision makers (DMs). Main responsibilities include: own local key account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); develop productive business relationships with your assigned accounts; and develop solutions that resonate with your customer needs while achieving our goals.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Implement distribution on priority packages following HQSG (Headquarter Sales Group) recommendations
Ensure all assigned key account’s schematics reflect Red Bull standards relative to flow and package mix
Sells Red Bull’s Optimum Price program by using best practices and available tools
Customizes presentations to better appeal to customer’s needs
Cautions accounts of pricing and probes for future retail price plans changes
Develop annual promotion schedule following BU and HQSG goals
Creatively sell Red Bull standards and price points in a way that resonates with the customer’s needs
Ensure all promotions are accompanied by POS and incremental displays
Customizes sales pitch to achieve account goals while driving permanent displays
Evaluate Return on investment before recommending specific POS or customized solutions
Implement displays following HQSG channel guidelines
Develop relationships with important decision makers through business reviews, communication.
Implement account programs through local DMs
Pursue incremental opportunities over-and-above programs
Provide feedback to local DMs and Director on any important developments, information, or successes
Maintain important point of local knowledge regarding accounts
Contribute to opportunities to build relationships and ‘wire’ important accounts beyond buyer level
Constructs annual Customer Marketing Agreements and manages associated funds for all designated important accounts on a weekly and monthly basis
Work with Category Analyst to evaluate Return on investment with regards to ‘pay-for-space’ agreements and communicates important insights to BU and HQSG
Post-promotion analysis, with CA, following all promotions to evaluate promotional effectiveness
Conduct quarterly business reviews to update KA on business, channel competition and opportunities.
Share examples of Red Bull marketing activities to demonstrate important points of difference to competition
Provide Energy Insights that inspire change in promotion, price, or display practices
Process (i.e. Chain Alerts) to keep DPs informed of KA programs
Visits DPs to ensure personal contact and open lines of communication
Your areas of knowledge and expertise
that matter most for this role:
- 3+ years of Sales experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
- Experience using internal and external data sources (i.e. IRI, Nielsen)
- Negotiation experience
- Bachelor’s degree or equivalent work experience in lieu of degree
- Must be fluent in English, additional language skills an advantage
- Travel 30-40%
- Permanent
- Benefits eligible
Looking for something else?
- Type any country, city, state...
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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